Music
We are definitely in the long tail mode at this point.
Critically, the EOY discussion seems to be clustered around Frank Ocean, &
the concept of hipster R&B. But did it really have much traction
actually with music listeners? I think FO had a compelling narrative for
critics, & one that they were sympathetic to, but not necessarily
interesting music.
Clearly the songs of the year were “Call Me Maybe” &
“Gangnam Style”. In terms of all non-sales definitions of a hit, both
these songs fit the definition. They were ubiquitous, appearing in
multiple varieties in odd situations (Olympics coverage, for example).
One interesting thing about both songs in that they were released as creative
commons licenses, which encouraged the viral dissemination of the music.
It’s also interesting to me that this seems to be a move back to a 19th
century model, where prior to recordings, the song itself was the thing.
The big story that seems to be under
analyzed is the continued sales of Adele, as well as the strength of the
release from Mumford & Sons. Despite market dominance, critics seem
to avoid this. (There are probably a variety of reasons for this, not the
least that neither artist is particularly interesting from a musical
perspective.) I think this speaks to a resurgent rockism, as music fans
are clearly attracted by the traditionalism of both acts (as well as the fact
that both are soaked in layers of “authenticity”).
The rise of the EP. Yeah, this format has been around for years
and years. But it seems to be gaining
traction in new categories of music.
Traditionally this has been limited to dance/hip hop/etc, but now we’re
seeing a wide variety of musicians with releases slightly smaller than full
albums. In 2012, I heard excellent EPs
from The Punch Brothers, Zoe Muth, Elizabeth Cook, The Black Twig Pickers,
& others.
Internet
We can’t really talk about internet
culture in 2012 without recognizing the behemoth that is facebook. Its
IPO shocked economic observers, but I have to say that I was not really
surprised given their history of absolutely not understanding the
internet. Anyway, 2012 was the year that your mom got onto
facebook. They are the new AOL, & within 10 years will consist
primarily of old ladies. The next platform that seems to offer what
people use fb for will provoke mass migrations, similar to what we saw with
Friendster, myspace, etc.
Also of interest was the migration of
internet communities into meatspace and traditional media. Anonymous made
regular appearances on news sites, not just the tech underground. The Guy
Fawkes mask was an iconic image of the year. The world is becoming
increasingly (William) Gibsonesque.
TV
We’ve
started to be in the midst of the generation after the so-called “Golden
Years”. What we’re seeing now is smart TV for dumb people, where the
surface details of the better shows (Wire, Sopranos, etc) are lifted & used
in pandering ways. AMC & FX are perhaps the most guilty of this,
although many others are jumping into the fray.
The exciting development was the true
emergence of the auteur model as it relates to TV. Small shows dedicated
to a very personal artistic vision. Girls & Louie exemplify this
(also Portlandia). IMHO, this is the way to proceed in the new
model. You aren’t going to have large audiences, so go for small
idiosyncratic programs.